Featured Projects
Paul Smith Spectacles Ad Campaign
As a Sr. Art Director for Paul Smith Spectacles, I was responsible for creating a campaign for the Paul Smith Spectacles line, working closely with the Creative Director of Paul Smith UK. We came up with a fresh and whimsical campaign incorporating seasons’ floral patterns. Responsibilities included art direction, photoshoots (both casting model and product), [...]
Verte Absinthe Package Design
Absinthe is a highly alcoholic beverage. It is often called a “Green Fairy” and known to produce psychoactive properties and has been banned from the United States and many European countries. To update the vintage look of the existing bottle and packaging, I have used a bohemian inspired pattern for the box, cut with intricate [...]
Oliver Peoples Ad Campaign
As a Sr. Art Director for Paul Smith Spectacles and Oliver Peoples, I was responsible for creating a catalog and lookbook that got sent out to magazine editors, stylists, and buyers twice a year- Spring and Autumn seasons. Responsibilities included photoshoots, both model and product, layout, and collateral pieces such as postcards, promo items, updating [...]
Mosley Tribes Eyewear Catalog
When Mosley Tribes was launched as a “brother” brand of Oliver Peoples. It was intended for individuals who want performance without sacrificing style. As a first catalog to be introduced to stylist, celebrities, magazine editors, stylist, and buyers, it was vital that this material conveyed the lifestyle bridging world between performance and fashion. Responsibilities included [...]
Annual Report- Port of Long Beach
The goal of the Port of Long Beach Annual Report 2007 was to showcase the Port’s achievements in living up to its guiding principles of environmental health, economic vitality and community integrity. The Annual Report 2007 highlights the Port’s environmental efforts and trade growth with colorful, attractive photographs showcasing the Port of Long Beach as [...]
Disney Package Design
At Disney, I collaborated with many different companies to develop product packaging. One of the projects included working with Kleenex to develop a soft packaging concept for tissues for Target. Other collaborations included Hunny B’s cereal box with Kelloggs, Princess Chapstick, kids’size Dasani Water bottle packaging (The Coca-Cola Company), to Winnie the Pooh toothbrushes with [...]
Food Photography – Main Dish
I eat food with my eyes. The great thing about food photography is that I treat the food like a model. I nip, tuck, and assemble ordinary ingredients into delectable works of art. I like treating spaghetti like a hair stylist. I twirled and coiffed the noodles into loose bundles and used a tweezer to [...]
Logo Design
Creating a logo is about capturing a message in a simplified visual way. Here are samples of the logo branding that actually got implemented, got produced, and are still being used by various of organizations and clients I worked for.
Design – Pace Car for the Grand Prix
To further promote the Green Port policy, The Port of Long Beach sponsored The Toyota Grand Prix Races that is held at Long Beach every year. We were given an opportunity to “wrap” the car with graphics to promote our Green Port message. The Pace car went in front of about 300,000 audiences as it [...]